For anyone still thinking streaming is worthless, catalogs are semi-quietly being snapped up by all sorts of equity. No longer a one time purchase, if your song catches on, it keeps paying and paying, even if there are no ads associated with it.
In what seems to be an emerging fact, the long game is putting it out there to stream. Not playing live, but 9-to-5’ing it at your desk. Sat in front of the computer to get eyes and ears on it. Trade the glory of the stage for the glory of ‘likes’ and a lot of small but growing checks.
What if people, now off the road, put the effort into listens? This is happening, and I can tell you from my own experience, it works.
House concerts are not ehe future. They are the now.
Friends and I are putting on neighborhood house shows during all this COVID mess. 30-something shows later we’ve paid out over $30K. IG page here.
We’re in Austin, and it’s easy to find talented musicians who want to work, but it’s easy anywhere and will work when you try it.
First you need a PA and someone who knows how to work it. If you do not know how to work one, only invite musicians who know how to work one. Sometimes you need a PA. Sometimes artists have one. You can also rent one.
All the Sub mixes. Send the drummer a click? Yes. Hear my vocals dry and in all their pitchy glory but with plenty of reverb out front? Yes (I guess.😬).
Save a bunch of mixes. I have a playing-solo mix, an in-the-studio mix, a playing-with-a -drummer-only mix … If you use tracks or loops live you need to be looking at this mixer.
It’s a really great DAW interface. Seriously. I was not expecting this. Real convenient. I actually just put my UA Apollo in the drawer/ to-maybe-sell pile. I use it with Ableton.
Sounds great. It is very transparent, and it will only sound great IF you spend some time with it. And not even that much time.
It’s light. If you are a gig’ing pro or you rearrange your home set-up a lot (daily?), which should be everyone reading, this is huge. Real livable. Easy-to-manage wall wart. Etc.
Bonus: Record every show and roll tape the next morning. How was the the gig really? Great for practice too. 8 gig cards hold a lot, and how many of those do you have sitting around? **Also, you can go semi-old-school and occasionally step away from the DAW.**
I shopped around for a year. Real satisfied. Please ask questions etc.