A lot of musicians are now out pushing non-music almost-services, many thru some sort of subscription. A lot more of them are making way less music. Maybe touring is the worst and like to work from home too.
YouTube and Instagram is ready-to-go with jr Svengali’s ready teach you how they got to where there are, this destination-place is never really identified or explained. I think they are mostly professional googlers.
Come on, who among us has not tried with some desperation to rationalize or legitimize time on screens?
I’ve signed up. I’ve taken classes with the masters. It all just got in the way of making music; of writing, and rewriting, and editing, and all the other horrible things I simultaneously love and hate to do.
Today I read an email from and artist who was selling future “content.” Seriously.
Join now for “content.”
Try harder!
Next he’ll be interviewing YouTubers. Let his low be a lesson. Don’t watch. Get back to creating your own content (Good grief.).
Neil Gaiman said it best when it comes to writing (sub your thing here). When it’s time to write he gives himself 2 options: write or do nothing. Like “not anything.”
So, quit shopping and make something.
And don’t be boring.
-ed
Alpha Juno Records 